Subject Code & Title :- MKTG5004 Research Proposal
Assessment Type :- Assignment
Research Proposal :- (40%) (Individual Assessment)
Word Count :- 2500 +/- 10% (excluding appendices and references)
Formatting :- Times New Roman/Calibri/Arial, 12pt, 1.5 spacing Justified
MKTG5004 Research Proposal Assignment
Assessment brief :-
Based on a research gap identified in your literature review, you are to develop a research proposal that addresses this gap.The main objective of a proposal is to present and justify a research idea and explain a suitable practical approach to your study.
1.Structure :-
Title
1. Develop a title that is suitable to your proposal. The title needs to be consistent with the proposed research methods and topic.
MKTG5004 Research Proposal Assignment
2. Introduction
Discuss your chosen’s topic relevance to a current issue/industry context.
Briefly introduce the reader to key issues/topic
Explain how your proposed research addresses one or more research gaps.
3.Research question
State your research question.
4.Research objectives
State your research objectives.
MKTG5004 Research Proposal Assignment
5. Development of research model and hypotheses/propositions
Describe and justify the relationships between the different variables/constructs that need to be examined to solve the research problem.
Develop adequate research hypotheses or propositions.
Illustrate your hypotheses or propositions in a research model.
6.Research methodology
Justify your overall research strategy to the problem you have identified.
Describe and justify your sampling frame procedure and over all research strategy.
Describe and justify your data collection methods.
Justify the proposed data analysis.
Address ethical issues relevant to your proposed research.
7. Time scale and resources
Propose a realistic timescale to your study (use a table format).
Outline required resources for the completion of your studies.
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