Subject Code & Title :- MARK344 Marketing Plan Worksheets For Final
Assignment Type :- Assessment
Task: As the CMO develop a Marketing plan for your CEO
Part 1 :- Executive Summary
Situation Analysis: Environmental Market Position e.t.c, and SWOT yours and competitors
MARK344 Marketing Plan Worksheets For Final Assessment
Part 2 :-
Customer analysis – Segmentation Positioning and Targeting and Customer Environment
Part 3 :- Strategy Identification and Analysis: Yours and Competitors
Part 4 :- Marketing Goals and Objectives and Justification
Part 5 :- Justification of your strategy to your CEO Also explain how CSR and Innovation have been factored in (if relevant)
MARK344 Marketing Plan Worksheets For Final Assessment
Mark344 Final Assessment Task
Marketing Plan Answer Sheet
Part 1 Exec Summary And Situational Analysis
1.0 Executive Summary
The executive summary is a synopsis key findings of the overall marketing plan. The executive summary is easier to write if you do it last, after you have written the entire marketing plan.
MARK344 Marketing Plan Worksheets For Final Assessment
2.0. SITUATIONAL ANALYSIS
REQUIRED TO DO:
From the Environmental Factors checklist below copy and paste the top 5 issues in order of importance that are relevant to your marketing plan and briefly discuss their importance (3-4 sentences each)
ENVIRONMENTAL FACTORS CHECKLIST (Pick only 5 key factors from items below and discuss in Table above)
Economic growth and stability
What are the general economic conditions of the country, region, state, and local area in which our firm operates! Again EVIDENCE is required e.g., Economic Reports, ABS data etc
Overall are our customers optimistic or pessimistic about the economy?
What is the buying power of customers in our target market(s)?
What are the current spending patterns of customers in our KEY target market(s)?
Are they buying less or more of our product and why?
Economic growth and stability
What are the general economic conditions of the country, region, state, and local area in which our firm operates! Again EVIDENCE is required e.g., Economic Reports ABS data etc
Overall are our customers optimistic or pessimistic about the economy?
What is the buying power of customers in our target market(s)?
What are the current spending patterns of customers in our KEY target market(s)?
Are they buying less or more of our product and why?
MARK344 Marketing Plan Worksheets For Final Assessment
Legal and regulatory factors
What changes in international federal state or local laws and regulations are being proposed that would affect our marketing activities?
Do recent court decisions suggest that we should modify our marketing activities? (If info is available)
Do the recent rulings of federal, state, local, and selfregulatory agencies suggest that we should modify our marketing activities?
What effect will changes in global trade agreements have on our international marketing opportunities?
Changes in technology
What impact has changing technology had on our customers?
What technological changes will affect the way we operate or manufacture our products?
What technological changes will affect the way we conduct marketing activities such as distribution or promotion
Do current technologies exist that we are not using to their fullest potential in making our marketing activities more effective and efficient?
Do any technological advances threaten to make our product(s) obsolete?
Cultural trends
1. How are society’s demographics and values changing?
2. What effect will these changes have on our:
product(s)?
pricing?
distribution?
promotion?
people?
MARK344 Marketing Plan Worksheets For Final Assessment
3.What problems or opportunities are being created by changes in the cultural diversity of our customers and employees?
4. What is the general attitude of society about our industry, company, and product(s)? Could we take actions improve this attitude?
5. What consumer or environmental groups could intervene in the operations of our industry or company?
6. What ethical issues should we address?
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