ECON1348 Business Report Business Data Analytics Assignment

Subject Code & Title :- ECON1348 Business Report Business Data Analytics
Assessment Type :- Assignment 3 Report
Word limit :- 3000 (+/- 10%)
Weighting :- 50%
Overview :- This final assessment takes the form of a business report which you prepare as part of a consulting project. It requires you to analyse the data set(s) interpret draw conclusion(s) and provide recommendation(s) based on your analysis to a business client. To complete this assessment task you are expected to apply the knowledge learned in Week 1 to 6 on the provided case study and dataset(s). The case study is provided in Assessment Details and the same dataset is used again for this assessment. You could refer to Canvas.
ECON1348 Business Report Business Data Analytics Assignment

Course learning outcomes:
This assessment is relevant to the following course learning outcomes:
CLO 1 Research and critique business problems using a suitable paradigm and associated methodologies and methods.
CLO 2 Analyse business data by applying data analytics techniques and models to develop business intelligence.
CLO 3 Interpret business data and generate ethical and innovative solutions based on data analytics results.
CLO 4 Communicate business solutions professionally and effectively to a varied set of stake holders.

ECON1348 Business Report Business Data Analytics Assignment

Assessment details:

Case Study: Intelli Auto
Industry 4.0 has poised to modernise manufacturing sector ad boost the industrial competitiveness.Specifically it couples with emerging technology such as Internet of Things (IoT), automation and robotics, to increase productivity and reduce costs and thus digitally transformed the manufacturing sector into the “smart factory”. Although Industry 4.0 has great benefits, it also has significant impact on the manufacturing workforce. Potentially it disrupts the manufacturing processes and also the future of manufacturing workforce and leads to controversial debate such as fear of jobs being taken by robots, ethical choices between job losses and profit, etc.

ECON1348 Business Report Business Data Analytics Assignment

Intelli Auto is an automobile parts manufacturer with 5000 employees. The organisation has plan in place to move towards a digital manufacturing factory in next 5 years. Although the digital plan is at its infant stage, Intelli Auto wishes to study its full-time workforce by developing profile of employees that measures factors such as income, job satisfaction, career progress, etc. The current aim is to better understand the employees of the organisation. In addition, the study also helps to better prepare for negotiation with unions in future when the organisation is in transition to digital manufacturing factory. xxx, the Chief Human Resource Officer, hires Datos Lab Corporation (DLC), a consulting firm, to survey Intelli Auto employees and communicate the results.

A survey of a random sample of 1000 employees was conducted. In this assessment, you again play the role of xxx xxx, a data analyst at DLC. xxx has written to you regarding her further requests and/or queries relating to the employee survey. Her email to you is reproduced below.

Dear xxx,

Thank you for your previous presentation. Please complete the following analysis for me and compile all the findings in a business report.

ECON1348 Business Report Business Data Analytics Assignment

ECON1348 Business Report Business Data Analytics Assignment

1.I would like to get an overall summary of the age of the employees at Intelli Auto. Also, what is the proportion of employees who are aged 55 years or older (retirement age)?

2.In addition, are there any differences in age based on the following?
a) Gender
b) Union membership

ECON1348 Business Report Business Data Analytics Assignment

3.The executives are concerned about the aging workforce, whether our employees could transition well into the digital manufacturing factory in next few years and the need for restructuring. Can you provide me with an estimate of the following?
a) the average age of our employees
b) the average time that our employees have been working at Intelli Auto
c) the total number of workers across all Intelli Auto who are close to retirement age

ECON1348 Business Report Business Data Analytics Assignment

4.Recently the union has claimed that our employees are quite loyal to the organisation and the union believed that the average length of employment at Intelli Auto would be more than the industry average of 6.5 years. Could you please check if this claim is true for all employees?

5.I would like to find out what is (are) factors(s) affecting the years of employment of the employees at Intelli Auto?

Lastly based on your analysis please draw a conclusion and provide your recommendation(s). I look forward to receiving your business report


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