Subject Code & Title :- CUADES601 Design Innovative Products
Assessment Type :- Assignment
Assessment Task 2 – Performance and Skills
Task summary
The purpose of this assessment task is to assess the student’s knowledge and skills essential to
design innovative products in a range of contexts and industry settings requiring:
CUADES601 Design Innovative Products Assignment
1. Skills to conceptualise a design innovation and determine potential target market
2. Skills to investigate and clarify purpose medium technical requirements costs and time frames for product
3. Skills to confirm that industry standards intellectual property and other relevant legal requirements are met
4. Skills to articulate concept using appropriate representation formats
5. Skills to undertake research and consultation to inform design solution
6. Skills to use range of creative thinking techniques to generate different options and ideas
7. Skills to apply relevant principles of functionality, ergonomics, aesthetics and sustainability to development of different options
8. Skills to develop and use range of criteria to evaluate different options and ideas
9. Skills to select preferred solution against agreed criteria and in consultation with relevant stakeholders
10. Skills to develop plan and schedule to achieve realisation of design, including key roles and responsibilities linked to timelines and budget
11. Skills to experiment with range of techniques and processes to test and refine design solution
12. Skills to organise and allocate resources to achieve realisation of design within required standards time lines and budget
13. Skills to liaise with others involved in design realisation to ensure obligations and quality standards are met within time budget and technical resources
14. Skills to monitor processes and take action to resolve any identified problems
15. Skills to finalise design outcomes, and present and promote to relevant people
16. Skills to seek feedback on finished design and make final adjustments as necessary
17. Skills to evaluate completed product and realisation processes to inform future development work.
Required
Access to textbooks/other learning materials.
Access to a computer and Microsoft Office.
Access to the internet.
Timing
The due date of this assessment is available on your learning management system.
Submit
This completed workbook
Assessment criteria
All questions must be answered correctly for you to be assessed as having completed the task satisfactorily.
Assessment Task 2 – Performance and Skills
This assessment task requires you to design and develop innovative products and creative works that are ‘market-ready’ at a professional level.
This includes:
Development of a product concept that considers target market, purpose, technical feasibility, cost, time frames and legislative requirements
Generate options and ideas and select a design solution, in collaboration with others
Development of a plan to realise a design solution
Implementation, monitoring and evaluation of design realisation.
To do so, the student will be required to complete the following activities:
Task 1: Define design challenge
Task 2: Generate ideas and responses to design challenge
Task 3: Implement and monitor realisation of design
Task 4: Complete design process
Case study
Problem Statement
Your organisation has organised Art Fest for the students and outsiders to highlight their creative ambition and drive and to give them a chance to showcase their creativity, hard work and inspiration. The creative Art and Design department is organising The brand Identity and Logo Design creation’ event for aspirants in the fest.
You are participating as graphic designer in the event. You are required to design and develop innovative animated logo that is ‘market-ready’ at a professional level. Along with fonts and colours, logos are central to brand identity, requiring a unique selection and arrangement of colours shapes and designs that will be used to represent the brand. You are required to select appropriate materials, resources and equipment required to produce design.
To do so you are required to develop a product concept that considers target market purpose technical feasibility, cost, timeframes and legislative requirements. You are required to develop a plan to realise a logo design solution and then implement, monitor and evaluate design realisation for logo design.
Organisational Requirements
The basic requirement of the organisation is to design and develop innovative products and creative works that are ‘market-ready’ at a professional level such as:
The logo must be related to organisation only.
The logo should be coloured and smooth colour choices should be done.
The design must be unique and catch attention of the viewers and retain the interest of the viewer.
The design should be legible at all sizes.
The design should be balanced by keeping the ‘weight’ of the graphics colours and size equal on each side.
The logo must be designed using the concepts of animations.
The student must use the idea of motion graphics for logo animation and it must be unique for every student.
After seeking your assessor feedback, you are required to continually refine the design until expectations are met.
System Requirements
The minimum system requirements are:
Access to proper internet connection
Your system should contain any internet browser either Mozilla Firefox or Google chrome or Safari compatible with HTML5
Either Windows 10 or higher version or Linux OS with latest updates should be installed
Software Packages required
Adobe Photoshop
Adobe After Effects
3ds Max (Autodesk)
Any other of your choice
You are participating in graphic design event organised by your organisation. The management of the organisation wants you to design and develop innovative products and creative works that are ‘market-ready’ at a professional level.
Task conditions:
The purpose of this assessment task is to design and develop innovative products and creative works that are ‘market-ready’ at a professional level.
The student must be provided with resources, tools, materials and equipment for realisation of a design in a specific context.
The assessment task will be completed in your training organisation Advance Computer Lab. Your trainer/assessor will supervise you in performing this assessment task.
The student will participate in graphics designer in this assessment.
Task Instructions
This assessment task requires you to design and develop innovative products and creative works that are ‘market-ready’ at a professional level.
This includes:
Development of a product concept that considers target market, purpose, technical feasibility, cost, timeframes and legislative requirements
Generate options and ideas and select a design solution, in collaboration with others
Development of a plan to realise a design solution
Implementation, monitoring and evaluation of design realisation.
To do so, the student will be required to complete the following activities:
Task 1: Define design challenge
Task 2: Generate ideas and responses to design challenge
Task 3: Implement and monitor realisation of design
Task 4: Complete design process
Task Environment
This assessment task will be completed in a simulated environment prepared by your training
organisation.
The simulated environment will provide you with all the required resources such as the equipment and participants, etc.) to complete the assessment task. The simulated environment is very much like a learning environment where a programmer can practice, use and operate appropriate industrial equipment, techniques, and practices under realistic workplace conditions.
The roles and responsibilities of the Graphics Designer are:
To conceptualise a design innovation and determine potential target market
To investigate and clarify purpose, medium, technical requirements, costs and timeframes for product
To confirm that industry standards, intellectual property and other relevant legal requirements are met
CUADES601 Design Innovative Products Assignment
To articulate concept using appropriate representation formats
To undertake research and consultation to inform design solution
To use range of creative thinking techniques to generate different options and ideas
To apply relevant principles of functionality, ergonomics, aesthetics and sustainability to development of different options
To develop and use range of criteria to evaluate different options and ideas
To select preferred solution against agreed criteria and in consultation with relevant stakeholders
To develop plan and schedule to achieve realisation of design, including key roles and responsibilities linked to timelines and budget
To experiment with range of techniques and processes to test and refine design solution
To organise and allocate resources to achieve realisation of design within required standards timelines and budget
To liaise with others involved in design realisation to ensure obligations and quality standards are met within time, budget and technical resources
To monitor processes and take action to resolve any identified problems
To finalise design outcomes, and present and promote to relevant people
To seek feedback on finished design and make final adjustments as necessary
To evaluate completed product and realisation processes to inform future development work.
Task 1: Define design challenge
This part of the task requires you to conceptualise the design innovation and determine potential target market of the product.
Description of the task
This task requires you to conceptualise the design innovation and determine potential target market of the product. You are required to clarify the purpose, medium, technical requirements costs and timeframes for product.
Description of the task
This task requires you to conceptualise the design innovation and determine potential target market of the product. You are required to clarify the purpose, medium, technical requirements costs and timeframes for product.
Step 2: Investigate and clarify the purpose, medium, technical requirements, costs and time frames for the logo to be designed. Record the details in a document using Template 1.
Step 3: Confirm that industry or design standards, intellectual property and other relevant legal requirements for logo design are met.
Articulate animation concept of logo design using appropriate representation formats.
Task 2: Generate ideas and responses to design challenge
This part of the task requires you to under take the research and consultation to inform design solution and use the range of creative thinking techniques to generate different options and ideas.
CUADES601 Design Innovative Products Assignment
Description of the task :-
This task requires you to undertake the research and consultation to inform design solution and use the range of creative thinking techniques to generate different options and ideas. You are required to apply relevant principles of functionality ergonomics aesthetics and sustainability to development of different options.
To do so you need to perform following steps:
Step 1: Under take research and consultation to inform different design solution for animated logo.
Step 2: Use range of creative thinking techniques to generate different options and ideas including
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing similar situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
Step 3: Apply relevant principles of visual design functionality WHS ergonomics aesthetics and sustainability to development of different options
Design Elements
colour
direction
form
light
line
mass
point
shape etc.
Design Principles
balance
contrast
dominance
emphasis
harmony
Movement etc.
Step 4: Develop and use range of criteria to evaluate different options and ideas created in Previous Task.
Step 5: Select preferred solution among them against agreed criteria and in consultation with your assessor.
Step 6: Record the details of critical thinking techniques principles of visual design ergonomics and others in a document using Template 2.
Task 3: Implement and monitor realisation of design
This part of the task requires you to implement the design and monitor it.
Description of the task
This task requires you to implement the design by developing a plan and schedule to achieve realisation of design including key roles and responsibilities linked to time lines and budget and monitor it.
CUADES601 Design Innovative Products Assignment
To do so you need to perform following steps:
Step 1: Develop plan and schedule related to logo design to achieve realisation of design including key roles and responsibilities linked to timelines and budget
Step 2: Experiment with range of techniques of visual design and processes to test and refine design solution.
Step 3: Organise and allocate resources to achieve realisation of design within required standards timelines and budget
Step 4: Liaise with your colleagues and assessor involved in design realisation to ensure obligations and quality standards are met within time budget and technical resources
Monitor processes of design and take action to resolve any identified problems. Record the details of this Task along with screenshots in a document using Template 3.
Task 4: Complete design process
This part of the task requires you to finalise design outcomes, and present and promote to your assessor.
Description of the task
This task requires you to finalise design outcomes and present and promote to your assessor.
To do so you need to perform following steps:
Step 1: Finalise the logo design outcomes and present and promote your design to your assessor. Provide screenshots of design outcomes in a document using Template 4.
Step 2: Seek feedback on finished design from your assessor and make final adjustments as necessary and paste the final outcome screenshots in a document using Template 5.
Step 3: Evaluate your completed product and realisation processes on your basis to inform future development work.
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