Subject Code & Title :- BUSN20022 Disruption And Innovation
Assessment Type :- Assignment
This short answer quiz is a formal assessment task and will contribute up to 15% to your grade for this unit. You must complete this assessment task as a part of this unit.
This part of the online test comprises:
i.5 Short Answer Questions (weighting: 10% – 2% per question)
ii. 1 Long Answer Question (weighting: 5%)
BUSN20022 Disruption And Innovation Assignment
Short Answer Questions :-
Your response to each of the following questions should be no more than two or three paragraphs. All answers should be referenced.
1.What is a digital native? What skills and knowledge do digital natives share? What challenges for leaders are there in motivating digital natives?
2.What are the differences between change and mega change? Provide an example of Mega Change’?
3.Describe only ONE of the THREE types of innovation and provide an example of each innovation?
4.Leaders have been described as Decision Architects. In your own words what is a decision architect? Choose one cause of poor decisions and how this can be overcome as a decision architect.
5.Choose one of the four models of corporate entrepreneurship and describe their characteristics. Provide an example of an innovation.
Long Answer Question
Your response to the following task should be no more than 800 words.
Christensen, Raynor and McDonald (2015) description disruption as
a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. Specifically as incumbents focus on improving their products and services for their most demanding and usually most profitable customers they exceed the needs of some segments and ignore the needs of others. Entrants that prove disruptive begin by successfully targeting those over looked segments gaining a foothold by delivering more suitable functionality frequently at a lower price. Incumbents chasing higher profitability in more demanding segments tend not to respond vigorously. Entrants then move up market delivering the performance that incumbents main stream customers require while preserving the
advantages that drove their early success. When mainstream customers start adopting the entrants offerings in volume disruption has occurred. (p. 4)
Drawing on material from this unit and the above description of disruption choose ONE company organisation that is a disruptor. Write a short essay response (no more than 800 words) that provides:
i. a rationale/justification explaining why you think this company/organisation is disruptive;
ii. examples of the ways in which the company/organisation has been disruptive
iii.the challenges and opportunities faced by the leaders to move up market and
iv. a description of the company/organisation’s development with the stages Christensen et al (2015) outline in the above quote.
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