Subject Code :- BUS105
Subject Name :- Introduction to Business Analytics
Assessment Title :- Individual Report
Assessment Type :- Individual Test
Word Count :- 1000 Words (+/-10%)
Weighting :- 30 %
BUS105 Introduction to Business Analytics Assignment 3
Assessment Description :-
In week 4 we learnt how companies all across the globe are reshaping their industries and business models by implementing big data and data-analytics strategies. Since it began in 2008 Airbnb sky rocketed and became the best alternative to hotels. Airbnb is considered one of the most successful pioneers in pursuing a data-driven strategy by implementing data science and data analytics systems.
Write a report by answering the following questions. In order to write the report you should conduct your own research and use the resources provided below :
PART 1 : Do some research and:
a. describe Airbnb’s business model and the most important company statistics (e.g customers growth rate hosts countries etc.)
b. identify and describe Airbnb’s competitive strategy and at least one of its competitive advantages.
c. define what a data-driven company is and describe three main characteristics of such organisations.
BUS105 Introduction to Business Analytics Assignment 3
PART 2: Do some research and:
d. describe the difference between business intelligence and data analytics. Identify and describe a real software application that belong to each of these two categories.
e. identify and describe three relevant business outcomes that Airbnb might want to achieve by implementing big data analytics.
f. empirical evidence shows that implementing Big Data Analytics is a common denominator amongst the most successful companies on the planet Google Amazon Apple Tesla etc.). Identify and describe three main obstacles/challenges that might be impeding other companies to implement such systems.
BUS105 Introduction to Business Analytics Assignment 3
PART 3: Do some research and:
g. describe the term “data democratization”. What tool did Airbnb implemented in order to democratize data and empower its employees? Describe the main features of this tool.
h. identify and describe three different data analytics techniques that Airbnb is implementing.Describe for each of these techniques, the specific use case.
i. in order to provide a better service and increase its revenues Airbnb is collecting a large amount of personal information from its users. Do you believe that Airbnb is acting in an ethical way? Explain why you think so.
BUS105 Introduction to Business Analytics Assignment 3
PART 5: Research and writing style:
a. the report uses a clear language and flow nicely.
b. the report must include a reference list.
c. at least five references in Harvard format (additional to the sources already provided).
d. the reference list not will count towards the word limit.
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