Subject Code & Title :- BUS104 Introduction To Marketing T321
Assignment Type :- Essay (Individual)
Value :- 15%
The assignment is served as two purposes:
a) to assess students knowledge about contemporary issue of marketing and
b) act as a diagnostic test of the students writing and referencing skills This contributes to learning outcomes a b and e.
BUS104 Introduction To Marketing T321 Essay
Review Soft copy – upload a Word .doc or .docx to Turnitin Moodle link by deadlines given above.
Assessment topic :- Marketers are not doing enough in directing their target markets toward sustainable consumptions. Discuss.
Task Details :- The students are required to respond to the statement above and write the responses in an essay format.
Marks out of 15 will be awarded based on how well the following criteria is addressed:
o Individual Assessment
o Word limit: 1500 words (±10%) (excluding reference list)
o You need to state the word count of the assessment on the cover page.
o The response should be professionally presented in Arial 10pt or Times New Roman 12pt single space. Harvard (Anglia) style referencing.
o Submission deadline Week 5 – Sunday by 11.59pm.
o Softcopy to be uploaded Turnitin via Moodle links