Unit Code & Title :- BSBADV602 Develop An Advertising Campaign
Assessnment Type :- Assignment
TASK SUMMARY
You must answer all questions below correctly.
RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK:
Access to textbooks and other learning materials
Access to a computer, printer, Internet and email software (if required)
Access to Microsoft Word (or a similar program)
BSBADV602 Develop An Advertising Campaign Assignment
WHEN AND WHERE WILL THIS TASK BE COMPLETED?
1. This task may be done in your own time as home work or you may be given time to do this task in class where applicable
2. Your assessor will provide you with the due date for this assessment
WHAT HAPPENS IF I GET SOMETHING WRONG?
If your assessor marks any of your answers as incorrect they will make arrangements with you about re submission.
Your assessor may ask you some questions verbally to check your under standing or you may need to provide new written responses to the questions that were answered incorrectly. Your assessor will give you a due date by which this must be provided.
STUDENT INSTRUCTIONS FOR TASK 1
This is an open book test – you can use your learning materials as reference.
You must answer all questions in this task correctly.
You must answer the questions by typing your answers in Microsoft Word or a similar program – your assessor will advise as to whether you must email them your completed assessment submit the file on a USB drive or hand in a hard copy.
If there are tables included in your task that you need to fill out you may choose to recreate them in a word processing application. If you have been provided with an electronic version of this booklet you may prefer to type your answers directly into the document.
GUIDANCE TO WRITTEN RESPONSES
The assessment task instructions may use a range of instructional words such as identify or explain.
These words will guide you as to the level of detail you must provide in your answer. Some questions will also tell you how many answers you need to give – for example Describe three strategies…’.
1. Describe – when a question asks you to describe you will need to state the most notice able qualities or features.
Generally you are expected to write a response of two or three sentences in length.
2. Explain – when a question asks you to explain you will need to make clear how or why some thing happened or the way it is. Generally, you are expected to write a response of two or three sentences in length.
3. Identify – when a question asks you to ‘identify’, you will need to briefly describe the required information.
Generally you are expected to write a response of two or three sentences in length.
4. List – when a question asks you to ‘list’ this means you will need to briefly state information in a list format often with a specific number of items indicated.
5. Summarise – when a question asks you to summarise this is similar to outline only giving the main points. Generally you are expected to write a response of two or three sentences in length.
QUESTION
Briefly explain three principles of effective advertising for different markets.
QUESTION
Briefly describe each of the following sections of an advertising brief:
a) Overview
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b) Target audience
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c) Competitors
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d) Advertising primary message
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e) Advertising mediums
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QUESTION
In relation to business, briefly explain what is meant by each of the following:
a) Industry
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f) Services
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g) Products
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h) Organisation
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QUESTION
Briefly describe each of the following ethical requirements relevant to the advertising industry.
a) Competition and Consumer Act 2010
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i) AANA Code of Ethics
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j) Copyright Act 1968
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k) Privacy Act 1988
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QUESTION
Select an organisation of your choice that has an online presence, and then identify the products or services that it offers consumers.
In your answer you must specify the name of your selected organisation its website URL and a list of its main products or services.
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BSBADV602 Develop An Advertising Campaign Assignment
QUESTION
Explain what the purpose of advertising is.
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QUESTION
Briefly explain what each of the following influences on consumer behaviours are.
a) Pack mentality
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l) Reciprocity
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m) Authority
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n) Scarcity
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QUESTION
Briefly explain what each of the following consumer behaviours are.
a) Routine buying
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o) Limited decision buying
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p) Extensive decision buying
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q) Impulsive buying
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BSBADV602 Develop An Advertising Campaign Assignment
QUESTION
Summarise two key provisions that can affect business operations for each of the following legislations to which Australian organisations must comply.
a) WHS model act
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r) Privacy Act 1988
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s) Competition and Consumer Act 2010
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QUESTION
Briefly describe the purpose of Ad Standards Australia, and list five codes and initiatives that it administers.
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